Amanda joined HDR UK in February 2018 to provide strategic guidance to the development of the Institute’s strategy and play a leading role to create and build the HDR UK brand and manage its reputation. Amanda previously led communications at UCLPartners, an academic health science partnership.

Here she launched the NHS Innovation Accelerator, which supports the uptake of innovative solutions across health and social care, and led communications and engagement activity for the reconfiguration of specialist cancer and cardiac services. Prior to this, Amanda worked in the NHS, managing the PR launch of the Barts Cancer Centre in 2010, the ‘small c’ campaign to raise awareness of cancer symptoms in north east and north central London, and was the onsite media liaison for the London bombings in July 2005.