HDR UK's I.C.E Breaker Session – 'Crafting a Compelling Comms Campaign’
This event is the second of our quarterly I.C.E Breaker Sessions on the theme of 'Crafting a Compelling Comms Campaign’.
Our I.C.E Breaker Sessions (insights, communications and engagement) are aimed at bringing colleagues working in communications, engagement and marketing teams from across the health, research and science sector together to share learnings, network and collaborate. The theme of this session is ‘Crafting a Compelling Comms Campaign’.
The event will take place on Wednesday 30th November at The Wellcome Trust. It will be an in-person event where we will hear from all of the speakers before leading into an informal ‘fireside chat’ session with the opportunity to ask questions, discuss our own experiences and hopefully learn a lot from each other.
The session will be 2 hours long from 3-5pm and will be followed by an opportunity to network with some drinks in our rooftop bar, Cloud 9.
We are thrilled to have some excellent speakers lined up, discussing how they crafted compelling comms campaigns.
‘It doesn’t have me’ – Emma Cooke, Head of Brand, Marketing and Content, Parkinson’s UK
Emma will be talking about Parkinson’s UK recent campaign and TV advert, “I have Parkinson’s, but it doesn’t have me”, featuring 6 people as they share their experiences of living with Parkinson’s.
‘Data Saves Lives: Mental Health‘ – Ruby Kell, Science Communications Manager, Health Data Research UK
Ruby will be talking about HDR UK’s recent mental health campaign focusing on the important role that data has in reducing mental health care inequalities and the role that collaboration played within it.
‘The Big Beat Challenge’ – Lisa Jones, Senior Research Communications Officer, The British Heart Foundation
Lisa will be joining us from the BHF discussing the media and marketing activity for their recent campaign with ‘a single research award of up to £30 million for the world’s greatest minds to tackle the world’s biggest killers.’
Join us for an opportunity to hear about these fantastic campaigns, share learnings, ask questions and network with likeminded professionals.
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